Vinylme

Vinylme was shaped as more than a website. The project required a digital identity that could support a vinyl-focused brand, a community and an international-facing presence.

The work began with the web visual identity: defining how the brand should feel online, how it should communicate with collectors and how the experience could remain clear while carrying a distinct cultural character.

From there, the website experience was planned and designed around two connected addresses: tavsvinils.lv for the local audience and vinylme.lv for the international version. The structure needed to support discovery, credibility and future community growth.

Social media became part of the same system rather than a separate channel. We defined the social identity, communication direction and strategy so the brand could grow consistently across digital touchpoints.

The result was a coherent digital foundation for a music community: visual identity, product experience, social presence and community planning working as one recognisable brand system.